Featured Post
How Paytm, Google Pay & Phone Pay Earns Money ? Earning Sources of Mobile Wallets and E-Payment Modes
- Get link
- X
- Other Apps
Paytm, Google Pay & Phone Pay are some one of the most usable applications by users on daily basis to make payments online & to pay on shops against purchases. These applications provides Mobile Wallets, UPI & Debit/Credit Card payment options for the convenience of the users. These online payment portals provides many cash backs & discounts while paying to selected shopping portals. These days Payments through UPI provides you many cashbacks.
But, here the question arises: if these Mobile Wallets/Mobile Payment Applications are providing cashbacks & discounts then, What are their sources of Income ?
From Where Paytm, Google Pay, Phone Pay, Mobikwik, Freecharge like payment portals/ applications earns its income ?
1. Advertisements: Google tracks the payment & shopping behaviors of customers through Google Pay. Then this data is used by the google to how related advertisements on Facebook, Instagram, Youtube etc. Here google just track the activities and not take any private data from us (As per the policy of google). We all know that the one of the major source of income for Google is Advertisements.
2. Recharge and Bill Payments: when we used to do recharges from Offline Shops. Mobile Sim operators give a nominal percentage of recharge to Shop owner. The same case is now with Online Payment. Whenever we Pay Bills of Do Recharges, those Mobile Sim Operators or of whom bill we have paid through online mobile wallets, those companies provides a certain commission/earning to these Mobile Payment Portals.
3. Brand Promotions: We saw that whenever we make payments through Paytm or Phone Pay, we didn't receive cashbacks but receive Coupon Codes of various merchant Stores. These merchants pays to Mobile Payment Gateways to promote their Brand so that whenever we receive such coupons we tends to purchase from there. In Return, these payment gateways/applications receives huge amount for promotion. Eg, HDFC Bank used to gives Life Insurance with payments of 299 Recharges on Paytm to recharge Airtel Numbers. etc
4. Fees & Charges: Charges while transferring balance from Bank to Wallets, Wallets to bank, processing charges on selected sites are also some of the income sources
5. Online Games: These apps promote online games and in return these gaming companies provides them a part payment as a commission. Paytm has its own Gaming Platform "Paytm First Games" where people put some amount to win more.
6. Online Stores: Some Payment Companies has its own Online E-Commerce websites through they sells products and earn money. Eg. Google, Paytm etc.
7. Travelling Commission: We normally use Online Payment Applications to book tickets online. These payment platforms also received commission from Travel Companies whenever consumer make payments through their end. etc.
Hope you are now updated a lot. Do share this with your friends and families
- Get link
- X
- Other Apps
Comments
Post a Comment