We use many applications on our smartphone on daily basis. Every Application has its own separate theme, Layout & its workings are also different. Developer prepare the applications theme based on the interests of its users. They do research and choose the most suitable color for the application. It’s not a simple task to choose the color for the application theme
But when we see applications like Facebook, Twitter, Tumblr, Linkedin, Foursquare, Hootsuite, Share It, Google Pay, Paytm, Telegram, Outlook, Trualler, Paypal, Every Application of Google etc., we see some common colors on its theme or layout. Most common colors are White, Blue, Red & Yellow but on majority Blue color wins the race. If you see every second application on your smartphone, it has definitely Blue Color on it. Also, apart from Icon Color, the internal web layout is also blue and white in most of the cases
As per the human tendency, we have specific place in our mind for different colors. We have different taste & different opinions on different colors. It’s also depends on the different situations whether we like that color or not. The situations may be same sometimes but our actions towards the situations also depends on color choices. As per the color of the product we assume its quality also (Strange but true). Different people attracts towards different colors. It takes only 90 seconds for the customer to form an opinion about certain products according to its color. Color choice is also depends on gender, taste, situation, incident etc.
So, why most of the mobile applications has blue theme or blue color on its icon?
1. Men attracts towards Black & Blue like colors the most & Women loves Pink, Blue & other colors as well. But the common in both genders is Blue Color. There is Specific space in our mind for Blue color. Every Gender, Age Group or every Groups loves blue color. In case of other Colors, there may be differentiation but in case of blue: the choice is same for all (almost). One of the reason behind the blue colors of most of the applications is this that Blue color is preferred by both Genders equally and all age groups.
2. Blue is also a Soft color which relaxes our eyes and mind. We can’t say the same thing for Red or Black. Developers know that we have to use applications on daily basis and if they will use harsh colors it will spread a non-satisfying feeling in our mind which can be results in deletion of Application.
3. Blue Color helps to cool our mind also
Because of above mentioned reasons, developers choose blue color for most of the applications & web pages
Meaning of Different Colors:
1. Blue: Trust, Peace & Order
2. Yellow: Warning & Anxiety
3. Green: Environment, Natural, Outdoors & Action
4. Orange: Fund, Confidence, Urgency
5. Black: Luxury & Value
6. Bright Colors: Call to Action
7. White: Freedom & Peace
8. Bright blue: cleanliness, strength, dependability, coolness
9. Light (sky) blue: peace, serenity, ethereal, spiritual, infinity (For Example: Sky)
Knowledgeable Facts about Blue:
1. Blue is the Most favorite color of most of the people throughout the world
2. 53% of the flags in the world contains blue color Eg. Russia, America, Argentina etc.
3. Blue is the most commonly using color in corporate sector or in most of the businesses
4. Blue products are the most usable products in the world
So now whenever you use any applications, on above color meanings: you can clearly get the idea why developers choose that specific color for the application or Game which you are using
Hope you found the post interesting & knowledgeable, do comment your thoughts and share with your friends & families also
Thanks
Team: Online Knowledge Zone
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