Increasing smartphone market and its specifications along with the Hardware & Software is the part of our daily life now. We can see a launch of new smartphone on daily basis from different brands. If there are 30 brands in the market then it may possible you can see the 30 new devices in a month with different prices, different specifications & for different age groups.
Along with the new launches, smartphone companies also works on designs and its looking to attract people whether its Screen Size, Camera Locations, Different Colored Back Panels etc.
As we see that the back panel of smartphones comes with different colors whether Red, Black, White, Yellow, Blue etc. Now the trend of mixed and shaded colors is also available in the market. The name of the Smartphones also depends on its back-panel color eg. Blue can be Sky Blue, Ocean Blue, Majestic Blue, Purple Blue, Dark Blue etc. Then the name of the Smartphone will be: Redmi 9 Pro (Ocean Blue) etc.
Earlier the Colors of smartphones were simple like exact colors name but now the mix-up of colors has also changed its smartphone to different names. Maybe it’s the introduction of new color schemes instead of traditional one to attract consumers with colors. Sometime companies launch the same smartphone after 2 months by just changing the Back-Panel’s color to another one in higher prices. Eg, One Plus normally launch the same smartphone just by changing its color of back panel with some minor changes (which really doesn’t require in the previous device)
But the question arises: Why different color smartphones have different retail prices? Why company sells different colored phones in different prices even the specifications are the same?
As per the Research people falls towards different things which makes the product different from the league (from others). People love unique things. The things which they thought are different from general groups and which can make them (user) thought that this is really special
If you see that the price of T-Shirt with white color & the same T-Shirt with designs are different & people wants to buy the designed one. People attracts towards which makes them feel special than others.
Black or Red always attracts then other colors. Even we have cases & covers of different colors in the market but People always buy the different colored smartphone comes with default different back panel colors because the back-panel color of default phone’s back case feels more comfortable than any external case.
Secondly, we can say that it’s the society’s invisible pressure.
Some only wants to show off the things towards social groups. One Plus launch the same smartphone naming Special Editions or “T” Series in less quantity. So, in this case people thought that with the Different designed phone they can show the society that How much special device they have with limited edition smartphone in the world. Its just the game of mentality. Smartphone companies takes the advantage of this thing and makes lots of profits
Also Launch of phones with different colors means everyone can buy the smartphone with their favorite colors. Because every person in the world attracts to different colors. When they see their favorite product with favorite color then they attract to buy that product. That’s why this also be one of the reasons behind increase prices.
Hope things are clear now. If you have any further thoughts regarding this topic, please don’t forgot to comment below Thanks
Team: Online Knowledge Zone
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