What is Pay-Per-Click Advertising ?

What Is Pay-Per-Click Advertising?

PPC is an advertising model where advertisers pay each time a user clicks on one of their online advertisements

File:Logo PPC.jpg - Wikimedia Commons

There are different types of PPC advertisements are available, but famous types is the paid search advertisement. 
These ads shows when people search for things online using a search engine like Google, Yahoo, Bing etc. – especially when they are performing commercial searches, meaning that they're looking for something to purchase. This could be anything from a electronics search (someone looking for "KFC Near me" on their browser) to a local service search (someone looking for a doctor or a carpenter in their area) to someone shopping for a gift ("Fernsnpetals") or Extraordinary item like whole business purchase. All of these searches forces pay-per-click ads.

In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click.”

Other PPC advertising types include display advertising (typically, serving banner ads) and remarketing.

How Does Pay-Per-Click Advertising Work?

In order for ads to appear alongside the results on a search engine (commonly referred to as a Search Engine Results Page, or SERP), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

Benefits of Pay-Per-Click Advertising.

1. Track Campaigns With Complete Transparency.

2. Bring Your Brand Out From the Shadows.

3. Take Control in the Creator's Seat.

4. You Only Pay When Someone Click.

5. Get a Second Chance With Missed Connections.

6. Increase Website Traffic & Sales.

7. PPC Advertising is Immune to SEO Changes.

Source: Word Stream dot com

Comments

Post a Comment

Popular Posts

What is Digital Signature Certificate? How many types of Digital Signature Certificates are available in India? Types of Digital Signature Certificates in India

Image
As an accountant & Tax Consultant our team are well known about Digital Signature Certificates. Every Accountant, Directors of Company, Partnership Firms having GST Registration, Accountants etc. are well known about Digital Signature Certificate (in short, we call it DSC). But there are many people among us who don’t know about Digital Signature Certificates, what are the uses of DSC’s and Where we can use these. So, don’t worry, today we will introduce you about Digital Signature Certificates in detailed form. What is Digital Signature Certificate? Digital Signature Certificates are Signatures of individual person in electronic manner in the form of certain text file or in the form of token which can be use while signing online Documents or soft copies of files where you can’t sign physically. It is equally valid as physical signature. The Documents signed with Digital Signatures are also equally valid as documents shared in physical (paper) manner. What is the requirement of Dig...
Read more

What is Vanish Mode on Facebook Messenger & Instagram? How to Enable Vanish Mode on Instagram & Facebook Messenger

Image
After the Updation by Google on its Policies & Upgradations on Applications, Facebook is also updating some features on Facebook, Facebook Messenger & Whats App Facebook Started with Colorful theme in Messenger & Instagram, Emoji Like features in Chats & Chat Color Options. Facebook has already integrated all the features in both apps Then Facebook Introduced Payments features in Whats App for Indians Facebook is also working of Disappear Message Feature in Whats App in which the Selected message will disappear from Chats of Both Sender & Recipient after 7 Days. And Now: According to the sources the Facebook is planning to introduce Vanish Mode or Vanish Feature in Instagram & Facebook Messenger. Facebook has already announced about this. Vanish Mode is same as Disappear feature on Whats App (But there are a little differences). As per the source, Vanish mode in Instagram & Facebook Messenger will remove the messages or chats in Inbox for both Sender & R...
Read more

Vodafone & Idea are now VI || New Telecom company in India || New Network Provider || Merger of Vodafone & Idea || MYVI.IN

Image
What is MYVI ? Vodafone & Idea has been merged as on dated 31st August 2018 but both companies were operating their activities on separate basis. Vodafone is doing marketing on Vodafone Products & Services and Idea Cellular also for itself even after the Merger of Vodafone & Idea. But now, Vodafone & Idea has been completely joined together and formed a new venture/entity/ and also changes its name from Vodafone Idea to Vi (upside "i"). The full name of VI is "Vodafone Idea Limited" Just because of announcing the new name, Vodafone Idea (VI) increased its share prices by 10% Company haven't increased the existing plans. All plans are as earlier but it may possible the prices will rise in the future Also good news for the Vodafone Idea was: Supreme court has been given 10 years of period to company to pay the debt of 58,000 Crore Rupees as AGR. What is AGR ? According to CNBC TV: AGR is a fee-sharing mechanism between government and the telecommu...
Read more