What is SEO ?
SEO means Search Engine Optimization, practice of increasing the quantity and quality of traffic to your website and blogs through organic search engine results.
What Includes in SEO?
1. You can attract all the visitors worldwide, but if they're coming to your site because search engines (Google, Yahoo, Bing etc.) tells them you're a resource for Lava Mobiles when really you're a Cosmetic Company selling Face Wash named Lava, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
2. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don't have to pay for.
Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How Search Engine Optimization works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google replies with a long list of links to webpages that could potentially answer your question.
Search Engines has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
That's all the SE (search engine) of SEO.
The Optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they're seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It's everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you're proud of
Learning SEO
How to Build an SEO-friendly site
Once you're ready to start walking that SEO walk, it's time to apply those SEO techniques to a site, whether it's brand new or an old one you're improving.
These pages will help you get started with everything from selecting an SEO-friendly domain to best practices for internal links.
Content and related markup
A site isn't really a site until you have content. But SEO for content has enough specific variables that we've given it its own section.
Source: Moz dot com
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